2015 // DS "SOULMATES"
To launch the New DS 3 Limited Edition 1955, we took advantage of its main quality: its rarity. There are only 500 models in France, so anyone who drives a DS 3 1955 has only 0,002% to cross another one. The driver is, in all likelihood, always unique. We produced a film shot like a music video, where a man and women sing out their desire to meet each other.Which is unlikely as they both own a DS3 1955, so they have almost no chance to cross each others paths.
Role: Creative, Art Director