2011 // ABOLITION "TAKE A STAND"
To confront bystanders to the reality of the death penalty, we installed two screens broadcasting a video of an imminent execution. A sticker invited passersbys to stand between the screens. When they did so, the film changed : the soldier lowered his rifle and the convicted person lifted up his head again.Our goal was to encourage people to sign a petition for the worldwide abolishment of the death penalty. They could do it through a simple QR code.
Role: Creative, Art Director